The Final report can be download here (PDF: 22 MB)
PTP-Cycle ran from 2013 until 2016. During the project we delivered nearly 47,300 PTPs to participants of four target groups divided across 6 municipalities.
Residential PTPs were delivered in all partner cities, except Ljubljana, and the methodology proved to be effective across these different environments. We did however learn that some cultures are more open to door step conversations than others. We believe our project was the first to use the Personalised Travel Planning approach in workplaces and in universities for staff and students alike. In so doing we developed and tested a new methodology which can be replicated in other cities.
The delivery of PTP at events was used by all partner cities and proved highly successful. Partner cities Riga and Ljubljana found that residents and students were often more open to engage in a PTP conversation than on the doorstep.
The long term results of the project prove the PTP-Cycle method has been effective.
Respondents were questioned during three moments in the project: at the beginning, after 6 to 8 weeks, and after one year. Across all sites, modal shift for home to work trips showed a +7% increase in cycling modal share, +1% increase for walking, and -5% decrease in car use. For general trips we registered +1% increase for cycling modal share, and +6% increase for walking. We also calculated that this modal shift induced by PTP has led to 1,031 tonnes CO2 reduction after one year.
Additional data analysis showed that the shifts across all modes after one year have been long lasting.
It is interesting to note that citizens responded differently to the travel advice such that Burgos, Antwerp, Riga and Ljubljana saw mainly an increase in cycling, whereas the London Borough of Haringey and the Royal Borough of Greenwich saw their biggest shifts in walking. This can be due to the available alternatives and how the conversations evolved.
All shifts that lead to reduction in energy consumption however are positive.
Conclusions and key findings
Finally, we are glad to share with you our conclusions and key findings to implement a successful PTP project:
- PTP is a successful transferable methodology to different countries and site types.
- Linking with infrastructure alternatives maximises impact.
- Champions, recruited from the local population, had a vital impact on results, maintaining momentum and visibility. They were usually keen cyclists, walkers or sustainable travel enthusiasts.
- Positive feedback and results in Haringey led to further investment to implement a second phase of the project.
- Antwerp City Council continues to implement PTP-Cycle beyond the end of the project due to the success in engaging businesses and employees to overcome access issues in the city.
- Always check with local data protection laws as to whether staff, residents, student names or addresses are available before planning.
- The start of the university academic year is a key opportunity to deliver PTPs since students are already in the process of changing daily routines.
- Ensure you set up your evaluation framework and baseline in advance of starting PTPs in order to calculate the different layers of benefits.