Conference audience

We hosted our final conference “Unlocking urban mobility behaviour change” in co-operation with STARS and MOBI projects on February 18th and it was a great success. Nearly 150 delegates from across Europe attended the conference at BIP, the Brussels Info Place which also hosts the premises of the Minister of the Government of the Brussels-Capital Region responsible for Mobility and Public Works, Mr. Pascal Smet.

Master of Ceremony, Ms. Marianne Weinreich, Chairman of the Cycling Embassy of Denmark, opened the conference by inviting on the podium the project coordinators Mr. Paul Curtis (PTP-Cycle and STARS) and Mr. Sander Buningh (MOBI). They gave an overview of the three co-funded projects outlined the main results and outcomes.

A key note speech was delivered Mr Helmut Paris, Traffic Psychologist working at the Flemish Ministry of Mobility and Public Works. The title of Helmut’s presentation was: ‘What makes us change behaviour? Tapping into human psychology’; the presentation looked at the factors that influence the adoption of a new behaviour.

The expert panel debate with international speakers debated what initiatives prove cost effective for cities to reduce car traffic, air emissions and noise, and how cities, urban and transport planners can tap into travel behaviour change techniques to better cater for pedestrian and cyclists. The panellists were represantatives from different organisations and institutions, all working with behaviour change in mobility:

From advocacy groups like Ms Benedicte Swennen (European Cyclists’ Federation), and Mr. Neil Smiths (Sustrans) to city networks like Ms. Karen Vancluysen (Polis), European institutions represented by Mr. Stephan Renner (Executive Agency for Small and Medium-sized Enterprises – EASME) and a political city reprehensive such as Mr. Matthias Van Wijnendaele, (Cabinet of the Brussels Minister of Mobility and Public Works).

Each project organised its own break-out session, to present best cases, results and future steps. Partners gave presentations on how to deliver PTP in residential areas, universities, workplaces and at events. Presentations were also given on how to evaluate PTP projects, and how to conduct an effective travel advice conversation.

In the afternoon, following the separated break-out sessions, a panel with 5 participants from the 3 projects shared their experiences and discussed about the way they have changed their behaviour thanks to the projects:

  • Wim DE SMET, mobility manager at Securex, Champion from PTP-Cycle
  • Student Muhummad Amaan Mapara and teacher Usman Mapara, Tawhid Boys School, from STARS
  • Pedro Soares and Susana Cortez, ANA Aeroportos de Portugal, Commuters from MOBI

Finally, an awards ceremony was held for the STARS schools; students from the best performing primary and secondary school in each city were invited to attend in person and were rewarded for their achievements.  A big applause for all children, teachers, and schools opened the ceremony. Then Mr. Didier Gambier, Head of Department, EASME, handed out trophies to 17 schools in 9 cities for Best Performing Primary School, and Best Performing Secondary School. Celebrations continued for all in the evening with a social drink offered by the three projects.

Presentations the PTP-Cycle breakout session are available to download from the project website